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B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence Philip Kotler Second Edition 2025 edition
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B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
Philip Kotler
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 18 de setembro de 2025 |
| ISBN13 | 9783031946646 |
| Editoras | Springer International Publishing AG |
| Páginas | 386 |
| Dimensões | 163 × 241 × 30 mm · 730 g |
| Idioma | Alemão |
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