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H2H Marketing: The Genesis of Human-to-Human Marketing Philip Kotler 1st ed. 2021 edition
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H2H Marketing: The Genesis of Human-to-Human Marketing
Philip Kotler
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
243 pages, 68 Illustrations, color; 1 Illustrations, black and white; X, 243 p. 69 illus., 68 illus.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 13 de dezembro de 2020 |
| ISBN13 | 9783030595302 |
| Editoras | Springer Nature Switzerland AG |
| Páginas | 267 |
| Dimensões | 242 × 162 × 27 mm · 604 g |
| Idioma | Alemão |
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