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The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding - Great Thinkers in Marketing
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The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding - Great Thinkers in Marketing
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| A ser lançado | 28 de outubro de 2026 |
| ISBN13 | 9783031880742 |
| Editoras | Springer International Publishing AG |
| Páginas | 549 |
| Dimensões | 150 × 220 × 20 mm · 853 g (Peso (estimado)) |
| Editor | Keller, Kevin Lane |
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