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Marketing Moves: A New Approach to Profits, Growth, and Renewal Philip Kotler
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Philip Kotler
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.
193 pages, index
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de julho de 2001 |
| ISBN13 | 9781578516001 |
| Editoras | Harvard Business Review Press |
| Páginas | 193 |
| Dimensões | 242 × 162 × 23 mm · 466 g |
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