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An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively - Springer Business Cases Philip Kotler 1st ed. 2024 edition
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An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively - Springer Business Cases
Philip Kotler
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
181 pages, 35 Illustrations, color; 1 Illustrations, black and white; XX, 181 p. 36 illus., 35 illus
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 8 de fevereiro de 2024 |
| ISBN13 | 9783031490040 |
| Editoras | Springer International Publishing AG |
| Páginas | 181 |
| Dimensões | 242 × 160 × 18 mm · 462 g |
| Idioma | Alemão |
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