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Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach - Humanism in Business Series Philip Kotler 2024 edition
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Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach - Humanism in Business Series
Philip Kotler
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 26 de outubro de 2024 |
| ISBN13 | 9783031671548 |
| Editoras | Springer International Publishing AG |
| Páginas | 341 |
| Dimensões | 154 × 219 × 27 mm · 576 g |
| Idioma | Alemão |
| Editor | Ancarani, Fabio |
| Editor | Kotler, Philip |
| Editor | Pfoertsch, Waldemar |
| Editor | Ureta, Ivan |
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