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Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Enhanced edition
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Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents – now expanded with new case studies on Nvidia and Taylor Swift.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 18 de agosto de 2026 |
| ISBN13 | 9798892793087 |
| Editoras | Harvard Business Review Press |
| Páginas | 368 |
| Dimensões | 242 × 164 × 36 mm · 618 g |
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