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Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 - Springer Proceedings in Business and Economics Francisco J Martinez-Lopez 1st ed. 2018 edition
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Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 - Springer Proceedings in Business and Economics
Francisco J Martinez-Lopez
This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona.
177 pages, 4 Tables, color; 6 Illustrations, color; 8 Illustrations, black and white; XIII, 177 p. 1
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de maio de 2018 |
| ISBN13 | 9783319920832 |
| Editoras | Springer International Publishing AG |
| Páginas | 177 |
| Dimensões | 234 × 155 × 15 mm · 276 g |
| Idioma | Alemão |
| Editor | Chernev, Alexander |
| Editor | Gazquez-Abad, Juan Carlos |
| Editor | Martinez-Lopez, Francisco J. |
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