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Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 - Springer Proceedings in Business and Economics Francisco J Martinez-Lopez 2020 edition
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Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 - Springer Proceedings in Business and Economics
Francisco J Martinez-Lopez
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain).
178 pages, 13 Illustrations, color; 13 Illustrations, black and white; XV, 178 p. 26 illus., 13 illu
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 14 de maio de 2020 |
| ISBN13 | 9783030477639 |
| Editoras | Springer Nature Switzerland AG |
| Páginas | 178 |
| Dimensões | 150 × 220 × 10 mm · 281 g |
| Idioma | Alemão |
| Editor | Breugelmans, Els |
| Editor | Gazquez-Abad, Juan Carlos |
| Editor | Martinez-Lopez, Francisco J. |
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