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Advances in Digital Marketing and eCommerce: First International Conference, 2020 - Springer Proceedings in Business and Economics Francisco J Martinez-Lopez 1st ed. 2020 edition
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Advances in Digital Marketing and eCommerce: First International Conference, 2020 - Springer Proceedings in Business and Economics
Francisco J Martinez-Lopez
Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
220 pages, 10 Illustrations, color; 18 Illustrations, black and white; IX, 220 p. 28 illus., 10 illu
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 7 de maio de 2020 |
| ISBN13 | 9783030475949 |
| Editoras | Springer Nature Switzerland AG |
| Páginas | 220 |
| Dimensões | 150 × 220 × 10 mm · 454 g |
| Idioma | Alemão |
| Editor | D'Alessandro, Steven |
| Editor | Martinez-Lopez, Francisco J. |
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