Food Tourism: A Practical Marketing Guide - Stanley, John (John Stanley Associates, Australia) - Livros - CABI Publishing - 9781780645025 - 16 de dezembro de 2014
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Stanley, John (John Stanley Associates, Australia)
Food Tourism: A Practical Marketing Guide

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The fastest growth in tourism is the culinary sector. Covering farmers markets, agri-entertainment, glamping, restaurants, farm shops and more, food tourism is both an important part of holidaying and a purpose in itself. This book provides an overall direction to the development of food tourism and a section on the future of this trend.

Marc Notes: Includes bibliographical references and index.; The fastest growth in tourism is the culinary sector. Covering farmers markets, agri-entertainment, glamping, restaurants, farm shops and more, food tourism is both an important part of holidaying and a purpose in itself. This book provides an overall direction to the development of food tourism and a section on the future of this trend. Table of Contents: About the Authors Contributors Foreword Preface Part I: Food Tourism And The Tourist1. Introduction 2. The Changing Tourist Part II: Farm Produce And Agritourism3. On-Farm Marketing and Activities 4. Off-Farm Marketing and Retailing 5. Agri-Entertainment or Agri-Tourism Part III: Food Tourism The Wider Picture7. Independent Garden Centres and Nurseries 8. The Food Offer Part IV: Marketing And The Future9. Marketing 10. The Future of Food tourism Appendix 1: Culinary, Retail and Tourism Terms Appendix 2: 51 Ways to Promote Your Culinary Business to the Local Community Further Reading"

Contributor Bio:  Stanley, John John Stanley is with John Stanley Associates, Australia. Contributor Bio:  Stanley, Linda Linda Stanley is with John Stanley Associates, Australia.

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 16 de dezembro de 2014
ISBN13 9781780645025
Editoras CABI Publishing
Gênero Aspects (Academic) > Anthropological
Páginas 260
Dimensões 174 × 246 × 17 mm   ·   598 g

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