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Service Management and Marketing Principles: Competing in the Service Economy Jay Kandampully
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Service Management and Marketing Principles: Competing in the Service Economy
Jay Kandampully
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
188 pages, 8 Tables, black and white; 22 Halftones, black and white; 22 Illustrations, black and whi
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 7 de junho de 2024 |
| ISBN13 | 9781032749655 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 234 |
| Dimensões | 155 × 231 × 16 mm · 374 g |
| Idioma | Inglês |
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![Cover for Jay Kandampully · Service Management Principles for Hospitality and Tourism (Paperback Book) [Second edition] (2015)](https://imusic.b-cdn.net/images/item/original/607/9781465269607.jpg?jay-kandampully-2015-service-management-principles-for-hospitality-and-tourism-paperback-book&class=scaled&v=1608831757)
![Cover for Jay Kandampully · Customer Experience Management: Enhancing Experience and Value through Service Management (Paperback Book) [New edition] (2014)](https://imusic.b-cdn.net/images/item/original/078/9781465241078.jpg?jay-kandampully-2014-customer-experience-management-enhancing-experience-and-value-through-service-management-paperback-book&class=scaled&v=1647231387)
![Cover for Jay Kandampully · Service Management: The New Paradigm in Retailing (Paperback Book) [2012 edition] (2014)](https://imusic.b-cdn.net/images/item/original/773/9781489995773.jpg?jay-kandampully-2014-service-management-the-new-paradigm-in-retailing-paperback-book&class=scaled&v=1498480898)
![Cover for Jay Kandampully · Service Management in Health and Wellness Services (Paperback Book) [New edition] (2013)](https://imusic.b-cdn.net/images/item/original/231/9781465208231.jpg?jay-kandampully-2013-service-management-in-health-and-wellness-services-paperback-book&class=scaled&v=1648580014)
