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Information-Driven Marketing Decisions: Development of Strategic Information Systems A. Coskun Samli
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Information-Driven Marketing Decisions: Development of Strategic Information Systems
A. Coskun Samli
Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data — all in a clear, systematic presentation that marketing managers will understand and benefit from immediately.
216 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 13 de fevereiro de 1996 |
| ISBN13 | 9780899309767 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 216 |
| Dimensões | 156 × 235 × 15 mm · 489 g |
| Idioma | Inglês |
![Cover for A. Coskun Samli · Who Stole Our Market Economy?: The Desperate Need For Socioeconomic Progress (Hardcover Book) [1st ed. 2017 edition] (2017)](https://imusic.b-cdn.net/images/item/original/006/9783319538006.jpg?a-coskun-samli-2017-who-stole-our-market-economy-the-desperate-need-for-socioeconomic-progress-hardcover-book&class=scaled&v=1498210265)
![Cover for A. Coskun Samli · Empowering the Market Economy through Innovation and Entrepreneurship (Hardcover Book) [1st ed. 2016 edition] (2016)](https://imusic.b-cdn.net/images/item/original/214/9781137564214.jpg?a-coskun-samli-2016-empowering-the-market-economy-through-innovation-and-entrepreneurship-hardcover-book&class=scaled&v=1505812280)
![Cover for A. Coskun Samli · International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development (Hardcover Book) [2013 edition] (2012)](https://imusic.b-cdn.net/images/item/original/242/9781461451242.jpg?a-coskun-samli-2012-international-consumer-behavior-in-the-21st-century-impact-on-marketing-strategy-development-hardcover-book&class=scaled&v=1505812279)
![Cover for A. Coskun Samli · Infrastructuring: The Key to Achieving Economic Growth, Productivity, and Quality of Life (Hardcover Book) [2011 edition] (2010)](https://imusic.b-cdn.net/images/item/original/201/9781441975201.jpg?a-coskun-samli-2010-infrastructuring-the-key-to-achieving-economic-growth-productivity-and-quality-of-life-hardcover-book&class=scaled&v=1410289281)
![Cover for A. Coskun Samli · International Entrepreneurship: Innovative Solutions for a Fragile Planet (Hardcover Book) [2009 edition] (2009)](https://imusic.b-cdn.net/images/item/original/964/9780387885964.jpg?a-coskun-samli-2009-international-entrepreneurship-innovative-solutions-for-a-fragile-planet-hardcover-book&class=scaled&v=1409790081)
![Cover for A. Coskun Samli · Globalization from the Bottom Up: A Blueprint for Modern Capitalism (Hardcover Book) [2008 edition] (2008)](https://imusic.b-cdn.net/images/item/original/970/9780387770970.jpg?a-coskun-samli-2008-globalization-from-the-bottom-up-a-blueprint-for-modern-capitalism-hardcover-book&class=scaled&v=1408901996)
![Cover for A. Coskun Samli · Chaotic Markets: Thriving in a World of Unpredictability (Hardcover Book) [Annotated edition] (2007)](https://imusic.b-cdn.net/images/item/original/719/9780275993719.jpg?a-coskun-samli-2007-chaotic-markets-thriving-in-a-world-of-unpredictability-hardcover-book&class=scaled&v=1505812279)
