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Chaotic Markets: Thriving in a World of Unpredictability A. Coskun Samli Annotated edition
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Chaotic Markets: Thriving in a World of Unpredictability
A. Coskun Samli
Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, and consumer behavior, showing readers how to identify those forces that can be turned to their competitive advantage.
200 pages, 16 tables, 33 figures
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de janeiro de 2007 |
| ISBN13 | 9780275993719 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 224 |
| Dimensões | 163 × 241 × 21 mm · 494 g |
| Idioma | Inglês |
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