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New Dimensions in Marketing / Quality-of-Life Research A. Coskun Samli
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New Dimensions in Marketing / Quality-of-Life Research
A. Coskun Samli
Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.
400 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 19 de maio de 1995 |
| ISBN13 | 9780899308869 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 400 |
| Dimensões | 156 × 235 × 25 mm · 830 g |
| Idioma | Inglês |
| Editor | Samli, A. Coskun |
| Editor | Sirgy, M. Joseph |
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![Cover for A. Coskun Samli · International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development (Hardcover Book) [2013 edition] (2012)](https://imusic.b-cdn.net/images/item/original/242/9781461451242.jpg?a-coskun-samli-2012-international-consumer-behavior-in-the-21st-century-impact-on-marketing-strategy-development-hardcover-book&class=scaled&v=1505812279)
![Cover for A. Coskun Samli · Infrastructuring: The Key to Achieving Economic Growth, Productivity, and Quality of Life (Hardcover Book) [2011 edition] (2010)](https://imusic.b-cdn.net/images/item/original/201/9781441975201.jpg?a-coskun-samli-2010-infrastructuring-the-key-to-achieving-economic-growth-productivity-and-quality-of-life-hardcover-book&class=scaled&v=1410289281)
![Cover for A. Coskun Samli · International Entrepreneurship: Innovative Solutions for a Fragile Planet (Hardcover Book) [2009 edition] (2009)](https://imusic.b-cdn.net/images/item/original/964/9780387885964.jpg?a-coskun-samli-2009-international-entrepreneurship-innovative-solutions-for-a-fragile-planet-hardcover-book&class=scaled&v=1409790081)
![Cover for A. Coskun Samli · Globalization from the Bottom Up: A Blueprint for Modern Capitalism (Hardcover Book) [2008 edition] (2008)](https://imusic.b-cdn.net/images/item/original/970/9780387770970.jpg?a-coskun-samli-2008-globalization-from-the-bottom-up-a-blueprint-for-modern-capitalism-hardcover-book&class=scaled&v=1408901996)
![Cover for A. Coskun Samli · Chaotic Markets: Thriving in a World of Unpredictability (Hardcover Book) [Annotated edition] (2007)](https://imusic.b-cdn.net/images/item/original/719/9780275993719.jpg?a-coskun-samli-2007-chaotic-markets-thriving-in-a-world-of-unpredictability-hardcover-book&class=scaled&v=1505812279)
