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International Consumer Behavior: Its Impact on Marketing Strategy Development A. Coskun Samli
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International Consumer Behavior: Its Impact on Marketing Strategy Development
A. Coskun Samli
This text asserts that international consumer behaviour is not just a simple extension of our knowledge about American consumer behaviour, rather, it is primarily culture-driven. The book connects key aspects of behaviour patterns to marketing plans throughout.
208 pages, bibliography, index
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 21 de março de 1995 |
| ISBN13 | 9780899308838 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 208 |
| Dimensões | 155 × 235 × 21 mm · 421 g |
| Idioma | Inglês |
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