Conte aos seus amigos sobre este item:
Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science Stephanie Hintze Softcover reprint of the original 1st ed. 2015 edition
Preço
R$ 295,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 5 - 9 de out
Receba avisos sobre novos lançamentos de Stephanie Hintze
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
Também disponível como:
Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science
Stephanie Hintze
?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.
259 pages, 91 Illustrations, black and white; XX, 259 p. 91 illus.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 24 de setembro de 2016 |
| ISBN13 | 9783319384788 |
| Editoras | Springer International Publishing AG |
| Páginas | 259 |
| Dimensões | 150 × 220 × 10 mm · 394 g |
| Idioma | Alemão |
![Cover for Keren Epstein-Gilboa · The Breastfeeding Relationship and Children’s Social and Emotional Development (Hardcover Book) [2025 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Transmission Electron Microscopy: The Companion Volume (Paperback Book) [Second Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/916/9783031807916.jpg?2027-transmission-electron-microscopy-the-companion-volume-paperback-book&class=scaled&v=1780320082)
![Cover for Christopher M. Brown · The Democratization of Cuba (Hardcover Book) [2022 edition] (2027)](https://imusic.b-cdn.net/images/item/original/523/9783319660523.jpg?christopher-m-brown-2027-the-democratization-of-cuba-hardcover-book&class=scaled&v=1594018037)
![Cover for Interventional Oncology: A Multidisciplinary Approach to Image-Guided Cancer Therapy (Hardcover Book) [Second Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/612/9783031497612.jpg?2027-interventional-oncology-a-multidisciplinary-approach-to-image-guided-cancer-therapy-hardcover-book&class=scaled&v=1788188382)
![Cover for T. S. Venkatesh · Strength of Materials: Volume I: Concepts, Problems & Solutions (Hardcover Book) [Second Edition 2027 edition] (2026)](https://imusic.b-cdn.net/images/item/original/846/9783031955846.jpg?t-s-venkatesh-2026-strength-of-materials-volume-i-concepts-problems-solutions-hardcover-book&class=scaled&v=1778114493)
![Cover for Ram S. Jakhu · Sustainable Development in South Asia: The Role of Space Technologies, Laws and Policies - Space and Society (Hardcover Book) [2025 edition] (2026)](https://imusic.b-cdn.net/images/item/original/620/9783031713620.jpg?ram-s-jakhu-2026-sustainable-development-in-south-asia-the-role-of-space-technologies-laws-and-policies-space-and-society-hardcover-book&class=scaled&v=1788186816)
![Cover for Regional Metallogenic Analysis, Resources Targeting and Assessment - Modern Approaches in Solid Earth Sciences (Hardcover Book) [2024 edition] (2026)](https://imusic.b-cdn.net/images/item/original/860/9783031575860.jpg?2026-regional-metallogenic-analysis-resources-targeting-and-assessment-modern-approaches-in-solid-earth-sciences-hardcover-book&class=scaled&v=1788186814)
![Cover for Keratoprostheses: Overcoming Corneal Blindness (Hardcover Book) [2025 edition] (2026)](https://imusic.b-cdn.net/images/item/original/906/9783031770906.jpg?2026-keratoprostheses-overcoming-corneal-blindness-hardcover-book&class=scaled&v=1774452309)
