Conte aos seus amigos sobre este item:
Uniform Across-the-Board Promotions - Contributions to Management Science Marc-Oliver Jauch Softcover reprint of the original 1st ed. 2014 edition
Uniform Across-the-Board Promotions - Contributions to Management Science
Marc-Oliver Jauch
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
119 pages, 9 black & white illustrations, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 17 de setembro de 2016 |
| ISBN13 | 9783319383101 |
| Editoras | Springer International Publishing AG |
| Páginas | 102 |
| Dimensões | 155 × 235 × 7 mm · 181 g |