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Uniform Across-the-Board Promotions - Contributions to Management Science Marc-Oliver Jauch 2014 edition
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Uniform Across-the-Board Promotions - Contributions to Management Science
Marc-Oliver Jauch
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
102 pages, 9 black & white illustrations, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 16 de junho de 2014 |
| ISBN13 | 9783319071145 |
| Editoras | Springer International Publishing AG |
| Páginas | 102 |
| Dimensões | 155 × 235 × 8 mm · 349 g |
| Idioma | Inglês |
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