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Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities - Applying Quality of Life Research Walter Wymer 1st ed. 2015 edition
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Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities - Applying Quality of Life Research
Walter Wymer
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions.
389 pages, 16 black & white illustrations, 27 colour illustrations, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 14 de outubro de 2015 |
| ISBN13 | 9783319198682 |
| Editoras | Springer International Publishing AG |
| Páginas | 389 |
| Dimensões | 248 × 166 × 2 mm · 734 g |
| Idioma | Francês |
| Editor | Wymer, Walter |
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