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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations Walter Wymer
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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations
Walter Wymer
Explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. This text presents marketing concepts, supported with real-world examples. It offers examples from around the world and is applicable to various international nonprofit organizations.
384 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 26 de abril de 2006 |
| ISBN13 | 9781412909235 |
| Editoras | SAGE Publications Inc |
| Páginas | 384 |
| Dimensões | 194 × 238 × 30 mm · 816 g |
| Idioma | Inglês |
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