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Fundamentals of Business-to-Business Marketing: Mastering Business Markets - Springer Texts in Business and Economics Michael Kleinaltenkamp 2015 edition
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Fundamentals of Business-to-Business Marketing: Mastering Business Markets - Springer Texts in Business and Economics
Michael Kleinaltenkamp
This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.
330 pages, 126 black & white illustrations, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 24 de março de 2015 |
| ISBN13 | 9783319124629 |
| Editoras | Springer International Publishing AG |
| Páginas | 330 |
| Dimensões | 248 × 166 × 24 mm · 653 g |
| Idioma | Alemão |
| Editor | Geiger, Ingmar |
| Editor | Kleinaltenkamp, Michael |
| Editor | Plinke, Wulff |
| Editor | Wilkinson, Ian |
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