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From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing - Palgrave Studies in Marketing, Organizations and Society Ross D. Petty 2025 edition
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From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing - Palgrave Studies in Marketing, Organizations and Society
Ross D. Petty
This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 14 de janeiro de 2025 |
| ISBN13 | 9783031767777 |
| Editoras | Springer International Publishing AG |
| Páginas | 174 |
| Dimensões | 155 × 219 × 16 mm · 352 g |
| Idioma | Alemão |
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