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The Impact of Advertising Law on Business and Public Policy Ross D. Petty
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The Impact of Advertising Law on Business and Public Policy
Ross D. Petty
He examines their tendency to discourage beneficial advertising such as explicit comparisons, and analyzes their potential for protecting consumers from significant injury caused by deceptive advertising. The book begins with an innovative analysis of the Constitutional protection afforded advertising under the First Amendment.
242 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 8 de setembro de 1992 |
| ISBN13 | 9780899306179 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 248 |
| Dimensões | 140 × 216 × 17 mm · 485 g |
| Idioma | Inglês |
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