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Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing - University of Tehran Science and Humanities Series Pantea Foroudi 2024 edition
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Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing - University of Tehran Science and Humanities Series
Pantea Foroudi
There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers;
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 22 de setembro de 2024 |
| ISBN13 | 9783031629662 |
| Editoras | Springer International Publishing AG |
| Páginas | 261 |
| Dimensões | 150 × 220 × 20 mm · 680 g |
| Idioma | Alemão |
| Editor | Akbari, Morteza |
| Editor | Foroudi, Pantea |
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