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The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation Pantea Foroudi
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The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation
Pantea Foroudi
The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.
684 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 21 de outubro de 2022 |
| ISBN13 | 9781800718982 |
| Editoras | Emerald Publishing Limited |
| Páginas | 684 |
| Dimensões | 238 × 161 × 40 mm · 1,01 kg |
| Idioma | Inglês |
| Editor | Foroudi, Pantea (Middlesex University, UK) |
| Editor | Melewar, T. C. (Middlesex University, UK) |
| Editor | Nguyen, Bang (Shanghai University, China) |
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