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Cases For Event Management and Event Tourism - Events Management Theory and Methods Professor Donald Getz-Vassilios Ziakas
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Cases For Event Management and Event Tourism - Events Management Theory and Methods
Professor Donald Getz-Vassilios Ziakas
A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de abril de 2023 |
| ISBN13 | 9781915097347 |
| Editoras | Goodfellow Publishers Limited |
| Páginas | 240 |
| Dimensões | 161 × 241 × 21 mm · 548 g |
| Editor | Getz, Professor Donald (Professor Emeritus, University of Calgary, Canada) |
| Editor | Ziakas, Vassilios, PhD. (Associate Professor in Sport Management, Faculty of Sport and Health Sciences, University of St Mark & St John, UK) |
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