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Red Ocean Traps (Harvard Business Review Classics) - Harvard Business Review Classics W. Chan Kim
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Red Ocean Traps (Harvard Business Review Classics) - Harvard Business Review Classics
W. Chan Kim
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy
64 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 20 de junho de 2017 |
| ISBN13 | 9781633692664 |
| Editoras | Harvard Business Review Press |
| Páginas | 64 |
| Dimensões | 117 × 173 × 5 mm · 58 g |
| Idioma | Inglês |
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