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The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace Mauro F. Guillen
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The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace
Mauro F. Guillen
In The Platform Paradox, Wharton professor Mauro F. Guillen argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.
104 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 11 de maio de 2021 |
| ISBN13 | 9781613631164 |
| Editoras | Wharton Digital Press |
| Páginas | 104 |
| Dimensões | 215 × 138 × 10 mm · 154 g |
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