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The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise Ian C. MacMillan Expanded edition
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The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise
Ian C. MacMillan
Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
234 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 12 de novembro de 2013 |
| ISBN13 | 9781613630327 |
| Editoras | Wharton Digital Press |
| Páginas | 234 |
| Dimensões | 139 × 216 × 17 mm · 317 g |
| Idioma | Inglês |
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