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Global Brand Power: Leveraging Branding for Long-Term Growth Barbara E. Kahn
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Global Brand Power: Leveraging Branding for Long-Term Growth
Barbara E. Kahn
Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.
134 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 5 de março de 2013 |
| ISBN13 | 9781613630266 |
| Editoras | Wharton Digital Press |
| Páginas | 132 |
| Dimensões | 216 × 142 × 13 mm · 181 g |
| Idioma | Inglês |
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