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Exotic Visions in Marketing Theory and Practice Alf H. Walle
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Exotic Visions in Marketing Theory and Practice
Alf H. Walle
Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.
250 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de dezembro de 2001 |
| ISBN13 | 9781567203943 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 264 |
| Dimensões | 156 × 235 × 25 mm · 607 g |
| Idioma | Inglês |
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