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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence Alf H. Walle
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence
Alf H. Walle
Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.
264 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de outubro de 2000 |
| ISBN13 | 9781567203660 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 264 |
| Dimensões | 156 × 235 × 15 mm · 607 g |
| Idioma | Inglês |