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Rethinking Marketing: Qualitative Strategies and Exotic Visions Alf H. Walle
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Rethinking Marketing: Qualitative Strategies and Exotic Visions
Alf H. Walle
This study surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research, exploring them as alternatives to the scientific and quantitative methods.
228 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de novembro de 2000 |
| ISBN13 | 9781567203882 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 232 |
| Dimensões | 156 × 234 × 14 mm · 508 g |
| Idioma | Inglês |
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