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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising Marieke De Mooij 3 Revised edition
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Marieke De Mooij
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
472 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 5 de julho de 2019 |
| ISBN13 | 9781544318165 |
| Editoras | SAGE Publications Inc |
| Páginas | 472 |
| Dimensões | 188 × 233 × 26 mm · 864 g |
| Idioma | Inglês |
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