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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising Marieke De Mooij
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Marieke De Mooij
Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour. It also covers the various psychological and sociological aspects of human behaviour and uses them for explaining consumer behaviour.
364 pages, 1, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 5 de novembro de 2003 |
| ISBN13 | 9780761926689 |
| Editoras | SAGE Publications Inc |
| Páginas | 360 |
| Dimensões | 177 × 254 × 20 mm · 770 g |
| Idioma | Inglês |
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