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Global Marketing and Advertising: Understanding Cultural Paradoxes Marieke De Mooij 6 Revised edition
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Global Marketing and Advertising: Understanding Cultural Paradoxes
Marieke De Mooij
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
616 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2 de novembro de 2021 |
| ISBN13 | 9781529732504 |
| Editoras | SAGE Publications Ltd |
| Páginas | 528 |
| Dimensões | 232 × 187 × 31 mm · 940 g |
| Idioma | Inglês |
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