Conte aos seus amigos sobre este item:
Global Marketing and Advertising: Understanding Cultural Paradoxes Marieke De Mooij 6 Revised edition
Preço
R$ 1.519,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 28 de set - 8 de out
Receba avisos sobre novos lançamentos de Marieke De Mooij
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
Também disponível como:
Global Marketing and Advertising: Understanding Cultural Paradoxes
Marieke De Mooij
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
616 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 9 de novembro de 2021 |
| ISBN13 | 9781529732498 |
| Editoras | SAGE Publications Ltd |
| Páginas | 528 |
| Dimensões | 150 × 220 × 20 mm · 1,10 kg |
| Idioma | Inglês |
![Cover for Marieke De Mooij · Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (Hardcover Book) [3 Revised edition] (2019)](https://imusic.b-cdn.net/images/item/original/158/9781544318158.jpg?marieke-de-mooij-2019-consumer-behavior-and-culture-consequences-for-global-marketing-and-advertising-hardcover-book&class=scaled&v=1565345054)
![Cover for Marieke De Mooij · Human and Mediated Communication around the World: A Comprehensive Review and Analysis (Hardcover Book) [2014 edition] (2013)](https://imusic.b-cdn.net/images/item/original/483/9783319012483.jpg?marieke-de-mooij-2013-human-and-mediated-communication-around-the-world-a-comprehensive-review-and-analysis-hardcover-book&class=scaled&v=1501344448)
![Cover for Yvonne Jewkes · Media and Crime - Key Approaches to Criminology (Paperback Book) [4 Revised edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Yvonne Jewkes · Media and Crime - Key Approaches to Criminology (Hardcover Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/088/9781526464088.jpg?yvonne-jewkes-2027-media-and-crime-key-approaches-to-criminology-hardcover-book&class=scaled&v=1785733200)
![Cover for Andrew Reeves · An Introduction to Counselling and Psychotherapy: From Theory to Practice (Hardcover Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/557/9781036236557.jpg?andrew-reeves-2027-an-introduction-to-counselling-and-psychotherapy-from-theory-to-practice-hardcover-book&class=scaled&v=1788787851)
![Cover for Andrew Reeves · An Introduction to Counselling and Psychotherapy: From Theory to Practice (Paperback Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/540/9781036236540.jpg?andrew-reeves-2027-an-introduction-to-counselling-and-psychotherapy-from-theory-to-practice-paperback-book&class=scaled&v=1788787849)
![Cover for Special Educational Needs: A Guide for Inclusive Practice (Paperback Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/128/9781036214128.jpg?2027-special-educational-needs-a-guide-for-inclusive-practice-paperback-book&class=scaled&v=1786368106)
![Cover for Special Educational Needs: A Guide for Inclusive Practice (Hardcover Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/135/9781036214135.jpg?2027-special-educational-needs-a-guide-for-inclusive-practice-hardcover-book&class=scaled&v=1786368101)
![Cover for Eileen Munro · Effective Child Protection (Paperback Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/608/9781036211608.jpg?eileen-munro-2027-effective-child-protection-paperback-book&class=scaled&v=1786365058)