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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - International Series in Quantitative Marketing Peter S.H. Leeflang 2015 edition
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - International Series in Quantitative Marketing
Peter S.H. Leeflang
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
406 pages, 36 black & white illustrations, 1 colour illustrations, 40 black & white tables, biograph
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 13 de novembro de 2014 |
| ISBN13 | 9781493920853 |
| Editoras | Springer-Verlag New York Inc. |
| Páginas | 408 |
| Dimensões | 164 × 241 × 21 mm · 810 g |
| Idioma | Inglês |