Experimental Business Research: Volume III: Marketing, Accounting and Cognitive Perspectives - Rami Zwick - Livros - Springer-Verlag New York Inc. - 9781441937032 - 29 de outubro de 2010
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Rami Zwick
Experimental Business Research: Volume III: Marketing, Accounting and Cognitive Perspectives Softcover reprint of hardcover 1st ed. 2005 edition

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Marc Notes: Selected conference papers.;'Experimental Business Research' adopts laboratory based experimental economics methods to study an array of business and policy issues spanning the entire business domain including accounting, economics, finance, information systems, marketing and management and policy. Table of Contents: Preface / Rami Zwick, Amnon Rapoport -- Chapter 1. The Rationality of Consumer Decisions to Adopt and Utilize Product-Attribute Enhancements: Why Are We Lured by Product Features We Never Use? / Shenghui Zhao, Robert J. Meyer, Jin Han -- Chapter 2. A Behavioral Accounting Study of Strategic Interaction in a Tax Compliance Game / Chung K. Kim, William S. Waller -- Chapter 3. Information Distribution and Attitudes Toward Risk in an Experimental Market of Risky Assets / David Bodoff, Hugo Levevq, Hongtao Zhang -- Chapter 4. Effects of Idiosyncratic Investments in Collaborative Networks: An Experimental Analysis / Wilfred Amaldoss, Amnon Rapoport -- Chapter 5. The Cognitive Illusion Controversy: A Methodological Debate in Disguise that Matters to Economists / Ralph Hertwig, Andreas Ortmann -- Chapter 6. Exploring Ellsberg's Paradox in Vague-Vague Cases / Karen M. Kramer, David V. Budescu -- Chapter 7. Overweighing Recent Observations: Experimental Results and Economic Implications / Haim Levy, Moshe Levy -- Chapter 8. Cognition in Spatial Dispersion Games / Andreas Blume, Douglas V. DeJong, Michael Maier -- Chapter 9. Cognitive Hierarchy: A Limited Thinking Theory in Games / Juin-Kuan Chong, Colin F. Camerer, Teck-Hua Ho -- Chapter 10. Partition Dependence in Decision Analysis, Resource Allocation, and Consumer Choice / Craig R. Fox, David Bardolet, Daniel Lieb -- Chapter 11. Gender & Coordination / Martin Dufwenberg, Uri Gneezy -- Chapter 12. Updating the Reference Level: Experimental Evidence / Uri Gneezy -- Chapter 13. Supply Chain Management: A Teaching Experiment / Rachel Croson, Karen Donohue, Elena Katok, John Sterman -- Chapter 14. Experiment-Based Exams and the Difference between the Behavioral and the Natural Sciences / Ido Erev, Re'ut Livne-Tarandach -- Author Index -- Subject Index -- The Authors. Publisher Marketing: 'Experimental Business Research' adopts laboratory based experimental economics methods to study an array of business and policy issues spanning the entire business domain including accounting, economics, finance, information systems, marketing and management and policy.

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 29 de outubro de 2010
ISBN13 9781441937032
Editoras Springer-Verlag New York Inc.
Páginas 318
Dimensões 160 × 240 × 18 mm   ·   517 g
Idioma Inglês  
Editor Rapoport, Amnon
Editor Zwick, Rami

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