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Database Marketing: Analyzing and Managing Customers - International Series in Quantitative Marketing Robert C. Blattberg 2008 edition
Database Marketing: Analyzing and Managing Customers - International Series in Quantitative Marketing
Robert C. Blattberg
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
896 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 17 de abril de 2009 |
| ISBN13 | 9781441903327 |
| Editoras | Springer-Verlag New York Inc. |
| Páginas | 872 |
| Dimensões | 157 × 234 × 40 mm · 1,33 kg |
| Idioma | Inglês |