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Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths Jim Macnamara New edition
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Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths
Jim Macnamara
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.
284 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 22 de agosto de 2014 |
| ISBN13 | 9781433124273 |
| Editoras | Peter Lang Publishing Inc |
| Páginas | 284 |
| Dimensões | 230 × 157 × 21 mm · 538 g |
| Idioma | Inglês |
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