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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice Jim Macnamara 1º edição
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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice
Jim Macnamara
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
392 pages, 50 Line drawings, black and white; 1 Halftones, black and white; 16 Tables, black and whi
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 6 de setembro de 2017 |
| ISBN13 | 9781138228573 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 392 |
| Dimensões | 241 × 164 × 27 mm · 742 g |
| Idioma | Inglês |
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