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Intelligent Support Systems for Marketing Decisions - International Series in Operations Research & Management Science Nikolaos F. Matsatsinis 2003 edition
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Intelligent Support Systems for Marketing Decisions - International Series in Operations Research & Management Science
Nikolaos F. Matsatsinis
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.
514 pages, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de setembro de 2002 |
| ISBN13 | 9781402071942 |
| Editoras | Springer-Verlag New York Inc. |
| Páginas | 514 |
| Dimensões | 155 × 235 × 28 mm · 852 g |
| Idioma | Inglês |
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