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Marketing Management Philip Kotler 5º edição
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Marketing Management
Philip Kotler
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
808 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 12 de junho de 2024 |
| ISBN13 | 9781292727035 |
| Editoras | Pearson Education Limited |
| Páginas | 808 |
| Dimensões | 275 × 211 × 31 mm · 1,69 kg |
| Idioma | Inglês |
![Cover for Philip Kotler · Transformational Sales: Making a Difference with Strategic Customers (Paperback Book) [Softcover reprint of the original 1st ed. 2016 edition] (2016)](https://imusic.b-cdn.net/images/item/original/788/9783319368788.jpg?philip-kotler-2016-transformational-sales-making-a-difference-with-strategic-customers-paperback-book&class=scaled&v=1511365846)
![Cover for Philip Kotler · Ingredient Branding: Making the Invisible Visible (Paperback Book) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/189/9783642438189.jpg?philip-kotler-2014-ingredient-branding-making-the-invisible-visible-paperback-book&class=scaled&v=1440296622)
