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Principles of Marketing, Global Edition Philip Kotler 19º edição
Principles of Marketing, Global Edition
Philip Kotler
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
736 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 26 de abril de 2023 |
| ISBN13 | 9781292449364 |
| Editoras | Pearson Education Limited |
| Páginas | 768 |
| Dimensões | 277 × 216 × 31 mm · 1,63 kg |
| Idioma | Inglês |