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Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations Philip Kotler
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Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
Philip Kotler
This straightforward guide for effectively marketing places has been the framework for economic development in the 1990s and beyond.
400 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 15 de janeiro de 2002 |
| Data do lançamento original | 2007 |
| ISBN13 | 9780743236362 |
| Editoras | Simon & Schuster |
| Páginas | 400 |
| Dimensões | 153 × 229 × 24 mm · 625 g |
| Idioma | Inglês |
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