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Ethnography for Marketers: A Guide to Consumer Immersion Hy Mariampolski
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Ethnography for Marketers: A Guide to Consumer Immersion
Hy Mariampolski
Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets standards emphasizing best practices in ethnographic market research and provides real-world examples and experienced-based advice for novices and experienced market researchers.
264 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 12 de agosto de 2005 |
| ISBN13 | 9780761969464 |
| Editoras | SAGE Publications Inc |
| Páginas | 264 |
| Dimensões | 152 × 228 × 15 mm · 480 g |
| Idioma | Inglês |
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