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Qualitative Market Research Hy Mariampolski
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Qualitative Market Research
Hy Mariampolski
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application.
328 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 25 de outubro de 2001 |
| ISBN13 | 9780761969440 |
| Editoras | SAGE Publications Inc |
| Páginas | 328 |
| Dimensões | 152 × 228 × 19 mm · 570 g |
| Idioma | Inglês |
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