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Ethnography for Marketers: A Guide to Consumer Immersion Hy Mariampolski
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Ethnography for Marketers: A Guide to Consumer Immersion
Hy Mariampolski
Provides a step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications. The author provides real-world examples, used successfully for over 15 years at his own company, to set standards for practices in planning, managing, executing, and generating strategic insights.
264 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de agosto de 2005 |
| ISBN13 | 9780761969471 |
| Editoras | SAGE Publications Inc |
| Páginas | 264 |
| Dimensões | 153 × 228 × 14 mm · 378 g |
| Idioma | Inglês |
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